Homegrown fitness franchise Body Fit Training (BFT) has announced the global launch of its PODIUM Series, an innovative in-studio event ecosystem engineered to diversify franchisee revenue and bulletproof member retention.
Launched globally on 2nd August 2026, the inaugural competitive event will turn BFT’s science-backed training model into a highly structured, standardised arena across more than 300 studios in over 10 countries, impacting 65,000+ members. The initiative signals a strategic push by BFT to capture consumer spend traditionally lost to third-party mass-participation events.
For BFT’s global network of franchise partners, PODIUM shifts the business model from standard fitness training to a premium, event-driven lifestyle brand. Standardised across 10+ countries, the initiative introduces three highly critical commercial levers for studio owners:
- High-Margin Secondary Revenue Streams
- Experiential Lead Generation Over Paid Ads
- Behaviour Modification Driving Lifetime Value (LTV)
"By creating a high-energy entry point for non-members, PODIUM supports member acquisition in a way that feels experiential rather than promotional," explains BFT Founder, Cameron Falloon. "Studios are able to showcase their coaching, culture, and training in a live, electric environment, which converts prospects far more effectively than traditional marketing channels."
By introducing PODIUM as BFT’s 14th official, progressive training program embedded in the regular timetable, member churn is actively mitigated. Having a tangible, high-stakes milestone to train toward has been proven to drive weekly attendance, lift member accountability, and deepen community connections - the single highest metric correlating to long-term gym membership retention.
"We’ve always focused on measurable progress at BFT, so PODIUM is really about giving that progress a different stage," says Falloon.
