Anytime Fitness Australia has today been announced as the official 2026 Trade and Draft Partner and exclusive gym partner of the Adelaide Football Club, with Adelaide midfielder and vice-captain Alex Neal-Bullen named an official Anytime Fitness ambassador.
The partnership brings together two of South Australia’s largest networks, Anytime Fitness, and the Adelaide Football Club, helping people perform at their best in a shared commitment to community health and fitness.
Through Anytime Fitness’ “Train Like A” content series, fans will get a unique look at what it takes to “Train Like A Crow.” Neal-Bullen will showcase the training habits, preparation, and mindset required to compete at an elite level while inspiring everyday South Australians to achieve their long-term health and fitness goals.
"We’re incredibly proud to partner with the Adelaide Football Club - one of South Australia’s most iconic sporting organisations,” said Simon Thompson, Managing Director, Anytime Fitness Australia. “We share a belief that strength extends far beyond game day and through this partnership we hope to inspire South Australians to move more, train with purpose and experience the lifelong benefits of strength training.
Adelaide Football Club CEO Tim Silvers said "Health and wellbeing are at the heart of our club’s success, and Anytime Fitness Australia shares that same commitment to helping people become the best version of themselves,” Silvers said. “The partnership provides a great opportunity to inspire people to prioritise their own wellbeing."
As part of the agreement, Anytime Fitness will have a strong presence across the Crows’ platforms, including LED and superscreen branding on match days, social media integration and branding on the uniform of Adelaide’s list management team during the 2026 Trade and Draft period.
For more information, visit www.anytimefitness.com.au
