The global demand for healthier food choices has never been stronger, and savvy investors are taking notice. Among the standout concepts making waves in the health and wellness industry is Pure Green — a fast-growing superfood brand that has evolved from a single New York City location into one of the most recognised names in the juice bar franchise space.
From NYC to a National Brand
Pure Green was founded in October 2014 by wellness entrepreneur Ross Franklin, whose two decades of experience building health and fitness brands gave him a clear vision: that 80% of optimal health comes from nutrition, not exercise. That insight became the foundation of Pure Green’s entire business model.
From that first location in New York City, Pure Green has grown into a nationally recognised brand, with its cold-pressed juices distributed across more than 30 US states. Its wholesale division supplies high-end hotels, national fitness centres, and professional sports teams, including clients in the NBA, NFL, NHL, MLB, and the US Military. That kind of institutional credibility is rare in the health food space and gives franchisees a significant competitive advantage before they even open their doors.
A Franchise Model Built for Profitability
Pure Green has been ranked in the prestigious Entrepreneur Franchise 500 and recognised as a Top New and Emerging Franchise two years running — a testament to the brand’s momentum and systems. For prospective franchisees, the numbers speak clearly: the top-quartile average gross sales figure sits at $964,845 per store, based on 2024 figures disclosed in the 2025 FDD.
The investment range to open a Pure Green location is estimated at between $178,000 and $494,000, with a $40,000 initial franchise fee, a 6% royalty on gross revenue, and a 2% national marketing contribution. Compared to many food and beverage franchises in this category, Pure Green’s entry cost is genuinely competitive — particularly given the brand recognition already built through wholesale distribution.
Store footprints are intentionally lean, targeting 500 to 1,500 square feet in high-traffic locations near fitness centres, health-focused supermarkets, residential buildings, colleges, and corporate offices. Smaller square footage means lower rent obligations and a tighter, more manageable operation for franchise owners.
Products Designed to Stand Out
Pure Green’s core product range centres on handcrafted superfood smoothies, acai and pitaya bowls, and cold-pressed juices. What sets the brand apart from most competitors is its wholesale cold-pressed juice division. Franchisees receive Pure Green’s cold-pressed juices at special wholesale pricing, meaning there is no on-site juice manufacturing, no expensive juicing equipment, no juice technicians, and no local manufacturing regulations to navigate. The juice arrives shelf-stable with an 80-day shelf life thanks to high-pressure processing (HPP), with no chemicals, additives, or preservatives.
This model dramatically reduces complexity and operating costs for franchise owners — a crucial point of difference in a category where operational overhead can erode margins quickly.
Comprehensive Support from Day One
Pure Green provides franchisees with end-to-end support across every stage of the journey. This includes site selection assistance, lease negotiation, architect and general contractor coordination, equipment and vendor sourcing, and a full week of intensive training at a corporate location through Pure Green University. An advanced leadership training programme covers POS systems, inventory management, scheduling, and reporting analytics. On-site support is also provided during the grand opening week, with ongoing weekly conference calls and field visits thereafter.
Expanding Across All 50 States
Pure Green is currently in active development across all 50 US states, and the brand’s global footprint continues to grow. For franchise investors looking for a concept that combines genuine consumer demand, a defensible product advantage, institutional brand credibility, and a proven support framework, Pure Green represents a compelling opportunity in one of the fastest-growing segments of the food and beverage industry.
As consumer spending on health and wellness continues its upward trajectory globally, brands that combine convenience, nutrition, and strong operational systems will be best positioned to capture market share. Pure Green is firmly in that category and franchise territories are available now.
