Zarraffa’s Coffee has announced the return of its popular Peru Ayni Single Origin bean - a flavourful specialty coffee that’s backed by a story of growth, gratitude, and shared success between Zarraffa’s and family-owned coffee producers in Peru’s Quillabamba region.
As part of the brand’s longstanding commitment to ethical and sustainable sourcing in line with its trade, not aid relationship with coffee growers, Zarraffa’s Coffee launched The Peru Ayni Project in 2023.
This saw the specialty coffee retailer fund the installation of raised drying beds and stock housing for the Jose Olaya Cooperative, with the goal to create sustainable farming practices and empower smallholder farmers in Peru.
“When we first launched Peru Ayni two years ago, our investment in their infrastructure was only just beginning to take effect and it was a relationship we planned to nurture,” said Zarraffa’s Coffee CEO, Marnie Sheldon.
“As we return to the region for a second time, we can now see how that early support has been realised, translating into tangible, lasting improvements for these farmers and their communities.”
This release marks the sixteenth Single Origin evolution for the specialty coffee company - and notably, the first time Zarraffa’s Coffee has revisited a specific bean, underscoring the strength and success of the relationship. Peru Ayni reflects the ancient spirit of “Ayni”, a Quechua principle meaning “today for you, tomorrow for me”.
By choosing Peru Ayni, Zarraffa’s Coffee customers are not just savouring a great cup, they’re also supporting a coffee-growing community and sustainable farming practices that tell the story from bean to cup.
For more information about Zarraffa’s Coffee visit www.zarraffas.com
