Australia’s leading specialty coffee retailer, Zarraffa’s Coffee, has opened its first Victorian store in Pakenham South, marking the brand’s arrival in Melbourne’s renowned coffee culture.
Founder and Managing Director Kenton Campbell called it one of the proudest moments in the company’s nearly 30-year history.
“Opening our first Victorian store is a significant step for Zarraffa’s. Melbourne is a city where quality and ritual matter, and we’re excited to bring our own unique take on specialty coffee into that landscape,” he said.
The milestone coincides with the brand’s first South Australian store opening, marking expansion into two new states. The Pakenham South drive thru offers both convenience and a full café setting for locals to enjoy Zarraffa’s barista-crafted coffee and food.
The new store is owned and operated by experienced franchisees Jodie and David Pourre, alongside Stephanie and Steven Armiger. The Pourres already run two successful stores in Queensland, while the Armigers have relocated from the Gold Coast to lead the Victorian operations.
“It’s a lovely feeling being part of the Zarraffa’s family,” said Jodie Pourre. “Seeing Stephanie and Steven grow into business owners and flying the flag in Victoria is truly special.”
The Pakenham South store will employ over 30 locals and offer Zarraffa’s signature blends and freshly baked menu items.
Founded in 1996 on the Gold Coast, Zarraffa’s has grown into an award-winning national brand with more than 80 stores across five states and $200 million in group turnover. The company aims to reach 200 locations nationally by 2032, ahead of the Brisbane Olympics.
For more information, visit www.zarraffas.com
