Zambrero, Australia's largest Mexican restaurant group, has this week reached a major milestone as part of their Plate 4 Plate social mission; distributing over 60 million meals to help end world hunger since the inception of their Plate 4 Plate initiative.
Their annual meal packing events are held in six locations around the country - Adelaide, Brisbane, Melbourne, Perth, Sydney and Tasmania. More than 1,600 volunteers will pack over 430,000 meals to then be delivered to communities in Timor-Leste, and these meal packing events will see the completion and fulfillment of the 60 million meals donated and distributed to date.
The Zambrero Plate 4 Plate social mission sees a meal donated to charity programs for every burrito, bowl or grab-and-go retail item purchased at one of their 240 restaurants in Australia, New Zealand, Ireland, United States and United Kingdom.
“Our humanitarian mission is a core part of our business’ DNA. We see it as what our Feel Good Mex proposition is all about; healthy, delicious food which makes you feel good, while also doing good for others.” said Matthew Kenny, CEO Zambrero - Australia.
Zambrero’s Plate 4 Plate initiative is one of the most significant elements of their business model and stands out as a core driver for engagement, “We hear from our franchise partners and team, day in and day out, that Plate 4 Plate is what gets them involved in Zambrero and drives them to work with us to grow the business. Simply put, Plate 4 Plate is why we do what we do, and we are immensely proud of what we have achieved so far.” said Kenny.
“As we continue to expand our restaurant network both here, and overseas, it really means more than just footprint, it means us driving the business at scale and with a strong determination to see us reach our goal of donating one billion meals by 2025.” said Kenny.
Zambrero is also delivering one of the most impactful social missions of any fast food restaurant in Australia, “The meal packing of over 430,000 meals, and also the total donation milestone of over 60 million meals donated, makes Plate 4 Plate one of the highest impact humanitarian meal relief programs from any fast food restaurant business in Australia.” said Bianca Azzopardi, CEO-North America from Zambrero.
