By Jim Penman
After more than three decades building a franchise network and working alongside thousands of small business owners, I’ve made the decision to stand for the seat of Northcote in the 2026 Victorian state election.
This isn’t about politics as a career. It’s about representation.
Franchising and small business power Australia’s economy. We create jobs, train young people, provide essential services and keep local communities functioning. Yet too often, policy is shaped by people who have never met a payroll, navigated compliance audits or dealt with the daily realities of running a business.
The franchise sector alone employs hundreds of thousands of Australians. It is one of the country’s most significant business engines. Yet government settings, from zoning restrictions and payroll taxes to excessive compliance and red tape, continue to make it harder, not easier, to operate.
Housing affordability is a prime example. Restrictive zoning laws are driving up costs for families and workers alike. When housing becomes unaffordable, wage pressures rise, staffing becomes harder and businesses feel the strain. Policy doesn’t operate in silos, it directly impacts our ability to employ, grow and serve.
My experience building Jim’s Group from a single mowing round into Australia’s largest franchise network has shown me what works: clear rules, low barriers to entry, accountability and trust in people who are prepared to work hard.
Government needs to change. Policies need to change. If we truly want to support Australia’s major employers, small businesses and franchise operators, we must reduce regulatory burdens, curb wasteful spending and create an environment where enterprise is encouraged, not penalised.
I’m standing because the franchise sector deserves a stronger voice in parliament and because business experience belongs at the decision-making table.
