We have seen firsthand how Gen Zs have shifted away from a traditional work model, and instead prioritise social wellbeing, financial independence, travel and flexibility when it comes to securing employment. Many of us were used to taking any type of opportunity presented and rising through the ranks from there. But this generational shift is not necessarily detrimental. It is instead a response to a vastly different economic landscape.
A recent Randstad report indicated that less than 40% of Gen Zs hold a single full-time job. That initial percentage may trigger an eye-roll response, but the reality is that Gen Zs have become increasingly interested in growth hunting, as opposed to job hopping. Stability is no longer guaranteed when entering the workforce, and younger Australians have become aware that traditional career pathways may not offer the financial security they seek. Diversification of skills, income and opportunity is more attractive to the younger generation. Gen Zs have put more attention to these matters as the cost of living rises, as they pursue similar economic success they have witnessed from past generations.
Most Gen Zs may assume that becoming a business owner is a feat to achieve later in life, but that does not have to be the case. In fact, the cost of living crisis has conditioned Gen Zs to be more aware of business ownership and the risks and rewards associated with it. One pathway gaining traction amongst younger Australians is franchising. It is considered an entrepreneurial move that offers a more structured and sustainable entry into business ownership. This middle ground of running a business, paired with structure, systems and existing brand recognition reduces risks that are typically associated with starting from scratch.
Franchising offers a ‘recession-resilient’ model when chosen carefully. There are numerous advantages especially for younger entrepreneurs. Owning a franchise that offers a service-based essential, with proven operating systems and ongoing franchisor support creates the perfect opportunity for anyone exploring business ownership without the bigger challenges of tackling a start-up.
Here at Kwik Kopy Australia, we are proud to support our entire network of franchisees with constant support, skill advancement, and established systems. Potential customers are already aware of the brand and what they offer when they’re part of a franchise network. Within our own network, Kwik Kopy’s youngest franchise owner, Naythen Lindsey, is a testament to why young Aussies have been turning away from the traditional working model. Naythen took over Kwik Kopy Hornsby at the age of 20,pouring in his savings to tackle the challenge of ownership.
I’m proud to share that Naythen is now reaping the rewards. He introduced new trading hours to align with his own strengths and the needs of local customers, streamlined processes, reduced overheads and focused on offering value and true customer service. Sales doubled in the first month of Naythen’s ownership and profits have quickly followed.
Naythen’s success is one of the many reasons why franchising has proven to be a worthy investment of time, effort and money for budding Gen Zs. It is an opportunity to build an irreplaceable toolbelt of skills.
Franchising opens up a plethora of opportunities especially for young budding entrepreneurs. Financial and operational management allows franchise owners to develop a comprehensive understanding of systems and processes, ROIs, budgeting and stock management, quality control, and KPIs.
Beyond the technical skills, franchising also fosters confidence, resilience and leadership. Being required to make decisions daily that directly impact income, reputation and growth is a huge level of responsibility for young franchise owners that prepares them for many things in life that can be thrown at them. This accelerates maturity and problem-solving skills in a way traditional employment may not be able to. Rather than waiting years for a promotion or permission to lead, Gen Z franchisees are learning through real-world experience, guided by established frameworks and mentors who want to see them succeed. These are transferable skills that remain valuable regardless where their career ultimately leads.
The workforce in Australia is going to continue to evolve, and the way people work will no doubt keep up with that shift. However, the definition of ‘career success’ is no longer a one-size-fits-all approach. Gen Zs are not rejecting hard work. They are rejecting outdated systems that no longer serve them. Franchising offers an alternative: one that blends processes with support, ambition with security and risk with strategy.
Written by Sonia Shwasbky, President of Kwik Kopy Australia and PACK & SEND Australia
