Australia’s leading home-grown café network, The Coffee Club, has launched a trial of a new loyalty program in South Australia, introducing instant member pricing and marking the biggest evolution of its loyalty offering in more than 35 years. The initiative is among the first of its kind within the Australian café sector and has been designed to deliver simple, everyday value at a time when customers are increasingly conscious of household spending.
The trial launched on 20 May across all six South Australian stores. To celebrate the launch, customers who join the program between 29-31 May will receive a complimentary coffee. Subject to the success of the trial, the program is expected to expand across the brand’s national network of more than 200 locally owned and operated stores.
Customers can join the trial for just $3 and see value for money from their very first visit. Member benefits include discounted pricing across a range of popular menu items.
“At a time when many hospitality venues are being encouraged to add additional fuel surcharges to offset rising operating costs, we are focused on finding ways to deliver greater value for customers while helping our franchise partners build stronger long-term loyalty and connection with their local communities,” Mr Hinson said.
Nikki Price, General Manager of Marketing and Product at The Coffee Club, said the new loyalty platform represents one of the brand’s largest customer initiatives to date and has been shaped by several years of customer research and feedback.
Customers can unlock exclusive member pricing with a simple sign-up at the point of sale, or by responding to an invitation by email.
