Sushi Sushi is entering a new phase of growth, creating new opportunities for franchise partners across Australia following its acquisition by Genki Global Dining Concepts. The partnership marks a strategic step focused on expansion, operational scale, and strengthening the brand’s long-term franchise network.
Founded in 1998, Sushi Sushi pioneered the grab-and-go sushi category in Australia and has grown into a household name with more than 180 stores nationwide. Known for premium ingredients, distinctive store design, and a consistently strong customer experience, the brand has built a reputation as a category leader with a scalable and proven franchise model. With more than 25 years of operational history, the business continues to attract franchise partners seeking a reliable, growth focused brand backed by an established national network.
A platform built for franchise success
At the heart of Sushi Sushi’s growth has been a franchise system refined over nearly two decades. The business provides a comprehensive operating platform supporting franchise partners from day one, including training, operations, marketing, supply chain, and performance insights.
“Our franchise system has been designed with the success of our partners in mind,” says Stephen Anders, CEO of Sushi Sushi. “We provide comprehensive support from day one, ensuring each franchise partner has access to operational insights, training, and the systems they need to deliver an exceptional customer experience and strong business results.”
This structured support model, combined with strong brand recognition and customer loyalty, allows franchise partners to focus on running their business while benefiting from the backing of an experienced national network. The company’s focus on product quality, curated ingredient sourcing, and brand consistency continues to drive customer demand and support long-term store performance across the network.
A partnership focused on growth
The partnership with Genki Global Dining Concepts brings additional scale, resources, and global expertise, supporting Sushi Sushi’s next phase of growth while maintaining its strong Australian identity and franchise model.
For the franchise network, the partnership is less about a change in ownership and more about growth capability. Increased supply chain scale, global product innovation, and operational insights from international markets are expected to support new store openings and ongoing network performance across Australia.
“Partnering with Genki allows us to accelerate our next phase of growth while staying true to what makes Sushi Sushi special,” Anders says. “Our franchise partners will benefit from the additional resources and expertise this partnership provides.”
Importantly, Sushi Sushi continues to operate with the same leadership team, strategy, and focus on franchise partner success locally.
Growth opportunities across Australia
Sushi Sushi continues to see strong domestic growth opportunities, particularly in high traffic retail environments such as shopping centres, transport hubs, and large format retail precincts. New store formats and flexible footprints are also allowing the brand to expand into a wider range of locations across both metropolitan and regional markets.
An efficient operating model, scalable supply chain, and strong customer demand position the brand well for continued expansion, creating opportunities for both new franchise partners entering the network and existing partners looking to grow their store portfolios.
Why franchise partners choose Sushi Sushi
Franchise partners are drawn to Sushi Sushi for its proven performance, operational simplicity, and strong brand recognition. The business model is designed to deliver consistent performance across a range of locations, supported by an experienced operations and support team.
Franchise partners now benefit from:
- A proven model with more than 180 stores across Australia
- Strong brand recognition and customer loyalty
- Established systems and training designed for franchise partner success
- Efficient store formats and simple labour models
- Continued national growth opportunities
- Additional global expertise and supply chain strength
For franchise partners, the result is a business built for stability today and growth into the future.
A new era for Sushi Sushi
This partnership represents an important new chapter for Sushi Sushi, focused on expansion, innovation, and continued network growth across Australia. With a proven model, strong brand equity, and additional global backing, the company is well positioned for its next phase of growth.
“For our franchise partners, this is about opportunity and growth,” Anders says. “We are building on strong foundations, and this partnership allows us to invest further in the brand, the network, and the future expansion of Sushi Sushi.”
