With 129 clubs and six more opening soon, Jetts Fitness Australia is proving that flexible, affordable fitness isn't just a trend, it's what Australians actually want.
At a time when cost-of-living pressures are reshaping household budgets, Australia's original 24/7, no-lock-in contract gym brand is doubling down on the model it pioneered. According to the 2026 Fitness Trends Report, 24/7 access, flexible memberships and holistic wellness offerings are the top priorities for Australian gym-goers, and with more than 8 million Australians now participating in regular fitness activities, the market has never been bigger.
For Jetts General Manager Ben Mason, the brand's rapid expansion comes down to one word: freedom.
"No lock-in contracts, 24/7 access and the ability to train at any club. We remove the friction and the ego, and simply support people to define progress their own way," he says.
In practice, that means training at 3am, visiting any club while travelling, or pausing a membership without penalty. It's a model built around real life, and it's delivering results. Jetts recently recorded 4% sales growth, driven by a broad and growing membership base spanning mums, shift workers, busy professionals and young Australians all seeking the same thing: flexibility without compromise.
The numbers are backed by something more telling — member love. Jetts has taken out the Member Love Award at the AUSactive National Awards for the third consecutive year, an honour voted by members and independently assessed across more than 71,000 Google reviews. The brand scored highly for consistency, member happiness and responsiveness across clubs.
From pioneering 24/7 training to now expanding into instructor-led classes and recovery spaces, Jetts is redefining what accessible fitness looks like, on Australians' terms.
