JAX Tyres & Auto is returning with its Put a Cap on Breast Cancer campaign in support of the National Breast Cancer Foundation (NBCF) and its vision of Zero Deaths from breast cancer.
The campaign first launched in 2023 and has already raised just shy of $30,000 for NBCF, helping to provide funds to support world-class research focused on precision prevention, the early detection of breast cancer, stopping the progression and recurrence of breast cancer, and treating hard-to-treat and metastatic breast cancer – research that ultimately saves lives.
From today until the end of October, all 93 JAX Tyres & Auto stores will have pink caps available and will be encouraging customers to swap their regular tyre valve caps to the pink tyre valve caps to raise awareness of breast cancer and show support to those diagnosed, with all donations going directly to NCBF.
JAX Tyres & Auto is making 21,000 pink valve caps available to represent the 21,000 Australians diagnosed with breast cancer every year and is aiming to surpass last year’s total amount raised.
Since its inception in 1994, NBCF has invested over $200 million into more than 600 world-class research projects , with the death rate from breast cancer being reduced by over 40% in that time frame.
JAX Tyres & Auto’s Chief Franchising Support Officer, April Harwood, said: “We’re proud to be associated with NBCF and to be playing our part in supporting its mission to Zero Deaths from breast cancer. This is our third year of working with the National Breast Cancer Foundation and signing up again, after the success of the two previous years, was a no-brainer.”
National Breast Cancer Foundation’s CEO, Associate Professor Cleola Anderiesz, said: "It’s great to have JAX Tyres & Auto back as a supporter of ours for a third year. The organisation has a significant network across Australia and we’d love this year’s ‘Put A Cap on Breast Cancer’ campaign to be the most successful yet.”
She added: “Our vision is simple - we want to end deaths from breast cancer in Australia. We’ve made significant progress and are very grateful for the support of JAX Tyres & Auto and other organisations for their support of breast cancer research, but we recognise that the job’s not done yet.”
