Minor DKL Food Group today announced Richard Hinson as its new Chief Executive Officer. A veteran executive with extensive experience driving operational excellence and service transformations across Australia’s food, retail, and franchising sectors, Mr Hinson will strengthen franchise partnerships across The Coffee Club network, elevate service standards, and champion a customer experience-first culture to define the next chapter of Australia’s most iconic coffee brand.
Mr Hinson has led major transformation programs and operational best practice across diverse businesses, including a large independent petrol and convenience company, leading national food and beverage wholesale and distribution networks, and prominent multi-brand retail and franchise groups.. Renowned for his service leadership and unwavering partner-first approach, Mr Hinson consistently prioritises franchisee success and collaborative stakeholder relationships. At Retail Food Group, he implemented a strategic turnaround program focused on simplifying operations, revitalising franchisee relationships and enhancing profitability across more than 1,000 outlets nationally.
“I’m thrilled to join Minor DKL at such an exciting time for The Coffee Club – a moment of renewal for Australia’s most iconic coffee brand,” Mr Hinson said.
As The Coffee Club embarks on its next chapter, Mr Hinson will focus on renewing and deepening franchise collaboration, driving operational efficiencies that empower teams, strengthening the brand’s unique culture, and elevating the customer experience.
Another key area of focus is the launch of the new Three Stories Café brand, and store rollout. The first ‘grab & go’ format opened recently at the Mobo corporate building in Tribune Street, South Brisbane, and is proving popular with local office workers for a morning coffee, a quick lunch, and an afternoon treat.
