In its largest acquisition to date, Poolwerx – Australia’s leading pool and spa maintenance network – has acquired JC Pools Services, significantly expanding its residential and commercial footprint across Brisbane.
The deal includes two retail outlets and their service areas, bringing 4,000 new clients into the Poolwerx network and adding multi-million dollar commercial contracts to its portfolio. Both locations will be rebranded under the Poolwerx name.
JC Pools owner Jamie Holmes will join Poolwerx’s Support Centre in a commercial role, ensuring continuity and expertise. His wife and co-owner, Carolyn Holmes, along with many existing staff, will remain, providing seamless service during the transition.
“This deal represents more than just growth,” said Poolwerx CEO Nic Brill. “It reflects a broader industry trend—experienced independents seeking scale and stability. We’re proud to help them preserve their legacy and grow within our network.”
The acquisition will see collaboration with Franchise Partners Richard Kelly (Poolwerx Mt Gravatt) and Emily and Geoff Straub (Poolwerx Yeronga), who will support the transition and integration of JC Pools’ client base.
“This is more than an acquisition—it’s a shared commitment to raising the standard of pool care in Brisbane,” said Richard Kelly. “We’re honoured to serve JC Pools’ loyal clients and build on their community values.”
A full refurbishment of JC Pools’ Cannon Hill site (now Poolwerx) will be completed by 31 October 2025, with Fairfield to follow.
