Megasealed Australia Announced a Finalist in the Franchise Council of Australia's (FCA) Excellence in Marketing Category for a Second Consecutive Year

Megasealed’s nomination is a testament to the businesses ongoing focus on continued innovation and pushing the boundaries of traditional franchise marketing strategies.

Australia’s leak-repair market leaders, Megasealed Australia have been recognised for their outstanding marketing efforts for a second consecutive year at the FCA’s Excellence in Franchising Awards.

Acknowledging Megasealed’s dedication to remain ahead of the curve as a member of a saturated leak-repair industry, the announcement of FCA’s Excellence in Franchising Awards Finalists, recognises the outstanding agility and market-leadership demonstrated by the company over the past 12 months.

The dynamic 360-marketing strategy was underpinned by a continued scaled investment in top-of-funnel marketing activities as part of a robust brand building strategy to bolster Megasealed’s position as the category leader. The success of the campaign now backed by the nomination by the FCA.

Reflecting on the consecutive FCA finalist nomination, Megasealed Founder & Managing Director, Jacques Courtin said:

“In 2021, we were one of few businesses increasing marketing spend during such a turbulent and uncertain time. Fast forward twelve months, and we again took a bold risk with our marketing strategy to invest heavily in top-of-funnel activities with the aim to increase brand awareness and ensure our business remained front of mind in the saturated leak-repair market. For us, it’s about long-term marketing success and ongoing business growth.”

During the COVID-19 crisis, Megasealed’s business and marketing strategy pivoted extensively strategy to adopt even bolder ways of thinking and acting, agile ways of working and fast decision making, with this successful transition receiving nomination from the FCA in the 2021 Excellence Awards.

Key tactics within the current 360-marketing campaign include a National TV campaign and ongoing partnership with Channel 9 renovation program, Space Invaders. These offline activities have been supplemented by strategic investments in paid digital media, SEO, and public relations activities to deliver competitive cut-through and bolster holistic marketing success.

“We are only of a few, if not the only business, in the leak-repair sector investing in PR as part of our marketing strategy. This showcases our consistent in our focus on innovation and mentality of boldly taking advantage of opportunities within the market,” said Courtin.

The outstanding results and key campaign highlights include:

·        A new record for monthly business leads achieved in March 2022.

·        A 20% increase in new franchise owners across 4 states including the opening of Megasealed’s first Tasmanian territory.

·        A total of 35 positive media placements reaching an audience in excess of 1.76 million across key target publications in business, trade, renovation, and local media categories.

Despite the challenges of the leak-repair industry’s ongoing labour shortages, Megasealed’s adaptive top-of-funnel strategy has been instrumental in continuing nationwide marketing momentum, whilst dialing up and down franchise areas as needed to meet market and business conditions.

“Our industry like many has been affected by a tight labour market, with many franchise territories not having sufficient staff to lead enquiries and complete jobs on time. Our marketing approach has allowed us to employ strategies to tailored marketing efforts to ensure customer satisfaction and timely job completion, whilst also investing into areas such as recruitment,” continued Courtin. ​

The winners of the of FCA’s Excellence in Franchising Awards will be announced at the 2022 National Franchise Convention Gala Dinner to be held on the 17^th of October 2022.