Leading a grand lifestyle is a goal for many business owners; being financially free and stepping into the 1% club. It sounds ideal. But luxury and business don’t often go hand-in-hand. Unless you know you’re onto something special.
Premium venues like Hayman Island, in Australia’s Whitsunday Islands, offer a smooth blend of luxury and business, making it a key destination for event tourism. While the key premise of event tourism is to focus on business meetings, seminars and events, there’s no rule book that says entrepreneurs and business people can’t go to these venues to enjoy their weekends.
Hyman Island’s opulence, sophistication and beauty attract corporations and leisure travellers to either discuss business or plunge into their pool; whatever makes you happy.
What Is Event Tourism?
Event tourism is hosting any corporate, business or personal event in a special venue. It could be overseas, another state, or even locally. But it generally promotes tourism on a global level and can also be taken as a significant marketing move by venue and event planning industries.
It allows venues like Hayman Island to bring their service standards and cultural representation to a broader audience.
Event tourism ensures travellers have a memorable experience while bringing significant economic and social benefits to the hosting venue and country. It can generate a hefty revenue for the residents, open doors for possible job recruitments, and boost the local and traditional culture.
How Does Business Event Tourism Work?
Business events are often held in one place. For instance, conference attendees will have to go to a particular location in a specific city. This creates event tourism as people travel and reserve lodging. People continue to work and receive compensation, but they do it from locations other than their places of employment.
These kinds of gatherings are beneficial for marketing, education, and networking. Compared to traditional tourism, business event tourism involves a smaller population, has different goals, and has additional restrictions on freedom of choice imposed by the commercial elements.
How Hayman Island Combines Luxury & Business To Drive Event Tourism?
Event planning doesn’t just mean hosting a meeting or inviting a delegation for tea. It’s about going beyond the ordinary to ensure your guests have a world-class experience. This adds credibility to your name and tourist business, and in return, ropes in the cash flow from the word-of-mouth power. Some of the ways Hayman Island stays on top of its game include:
Sustainability
72% of event planners in Australia are incorporating sustainability in their business and have seen substantial growth in their revenue and tourism. It’s a growing trend, and Hayman is leading by example. By incorporating digital planning, glass recycling, and other advanced strategies to better their services and standards, there’s no denying how rapidly it’s revolutionising event tourism.
Venues That Fit Every Occasion
The resort hosts around 15 indoor and outdoor venues that are a statement in themselves. These include:
- Hayman Pool: Perfect for significant events with the perfect backdrop of Hayman’s iconic pool
- Bam-Bam Lawn: Sit beside the infinity pool and sip a margarita while you discuss partnerships, buy-sell agreements, or potential investment percentages.
- Stella Maris Chapel: Now, you don’t necessarily have to get married to enjoy this venue. This hilltop venue with a panoramic view accommodates up to 70 guests and is perfect for hosting inauguration ceremonies or elite get-togethers.
Unique Wellness Experience
You can’t run a successful business if you’re not healthy. Resorts often offer gym, pilates, yoga, and spa programs during their stay, so you don’t slack off from your fitness regimen while on a work trip or a leisure weekend (unless you want to). Hayman collaborates with wellness experts to promote physical and mental well-being.
Luxury Travel Route
With its unique location, Hayman Island already has the advantage of presenting guests with access routes that are part of the luxury experience, such as boat rides and helicopter rides that offer a fantastic view of the Great Barrier Reef.
Final Thoughts
Business industries in Australia are booming with success, whether in the form of corporate success or event tourism, Hayman Island stands as an exemplary front for premium venues looking to up their game and generate revenue and growth. Not everyone knows how to blend luxury and business, though, and understanding elite clubs and resorts can be the first step to a higher gain.
