Historically, decreasing employment opportunities lead to an increased interest in entrepreneurship for many. The motivation to be independent and the experiences of a tough labour market encourage people to consider other options, specifically starting a business of their own.
However, individuals may have the capital or the expertise to start an independent business, but not necessarily both.
Look Before you Leap
This is an opinion piece by Dr. Sudha Mani. She is a Senior Lecturer at Monash University and Member, ACCC’s Small Business & Franchising Consultative Committee. Her expertise is in the area of governance of franchisor-franchisee relations and their performance implications. Dr. Mani applies advanced econometric methods to work with big data. Her research has appeared in highly prestigious Financial Times top 50 journals. She has contributed to the Australian Parliamentary Inquiry Committee's report on the Franchising Code of Conduct and was a keynote speaker at the National Franchise Convention 2019.
