In addition to JAX Tyres & Auto’s recent nominations at the 2025 CX Awards, it has just been announced that Nicola Rose, Executive Manager - Customer Experience at JAX Tyres & Auto, has been nominated as a finalist for CX Leader of the Year at Inside Retail’s Retailer Awards 2025.
Under Nicola’s leadership, JAX Tyres & Auto has implemented innovative initiatives such as the ‘Voice of the Customer’ program and the ‘You Said, We Did’ page, making a significant impact on customer satisfaction and business outcomes.
Nicola says, “Initiatives like our 'You Said, We Did' program highlight the power of truly listening to our customers and responding to their needs.
“It is an honour to be nominated, and I look forward to seeing the final results in February.”
Steve Grossrieder, CEO, JAX Tyres & Auto, says, “Nicola is a pragmatic leader who genuinely cares about the growth of the business. She doesn't just implement programmes - she empowers every individual to take ownership of CX.
JAX Tyres & Auto has been selected as a finalist in the following categories at the CX Awards:
- Best CX Initiative: Turning the Tide: From Passives to Promoters at JAX Tyres & Auto
- CX Team of the Year: JAX Tyres & Auto: Uniting 92 Franchisees to Drive Customer Excellence
- CX Leader of the Year: Nicola Rose, Executive Manager - Customer Experience, JAX Tyres & Auto
The Retailer Awards 2025 winners will be announced in Melbourne on 20 February 2025, while the CX Awards ceremony will take place on 6 March 2025.




