Australia’s fastest growing fast-food business, Guzman y Gomez (GYG) has launched a new ‘Fries' campaign “It’s all about the seasoning!”.
When it comes to fast food, there’s nothing more iconic than Fries! That’s why GYG’s skin-on Fries are made with real potatoes and no preservatives or unnecessary additives.
Created and produced by Guzman y Gomez’s in-house agency, the new campaign celebrates the unique house-made Chipotle-seasoning that makes GYG Fries a fan favourite. The uniquely addictive chipotle-seasoning is the special ingredient that really sets GYG’s Fries apart.
Guzman y Gomez, Founder and CEO Steven Marks said “We’re all about the food at GYG, our Fries have become one of the most popular items on our menu. There are so many reasons why people love our clean, skin-on Fries, but for me it always comes back to one - it’s all about the seasoning!”
The campaign heroes Fries and features the Fries range; Nacho Fries, Queso Fries and the Cali Burrito - that’s Fries in a burrito.
Guzman y Gomez Head of Creative & Strategy, Yash Murthy believes the strength of the creative direction came from sticking to two of the brand’s core values, namely ‘Be Real’ and ‘It’s all about the food’.
“At GYG we pride ourselves on being real and letting our food do the talking. The ‘Fries’ campaign is no different, celebrating our amazing chipotle-seasoned Fries by literally bringing our guests closer to them than ever before. Just like our Fries, a little sprinkle of magic helped bring the whole campaign to life.”
