Grill’d, the brand behind Australia’s favourite healthy burgers, is entering the retail space for the first time with a new range of premium burger patties landing exclusively in Coles supermarkets nationwide from August 6, 2025.
The move marks a significant milestone for the business, expanding Grill’d beyond its 174-strong restaurant network and into Aussie home kitchens. The new range includes 100% Australian grass-fed beef patties — hormone-free, antibiotic-free and gluten-free — starting at just $8. Three products will launch in Coles’ meat section and online: Grill’d Signature Beef Burgers (2-pack and 4-pack) and Grill’d Premium Wagyu Burgers with Caramelised Onion (2-pack).
The launch responds to growing consumer demand for convenient, restaurant-quality meals at home. Recent Coles research revealed that over half of Australians are interested in recreating restaurant or takeaway meals in their own kitchens, with “familiar taste” a key driver of choice.
Grill’d Founder and Managing Director Simon Crowe said the move marks a new chapter for the brand: “For over two decades, Aussies have loved coming into Grill’d for burgers that taste good and do good. Now, we’re bringing that experience into their homes.”
In addition to flavour and convenience, the partnership also carries Grill’d’s ongoing commitment to community impact. Every pack sold will include a ‘Local Matters’ token, with $10,000 in donations to be directed toward Coles community partners this month, as voted by customers.
The retail range is the first step in a broader expansion strategy for Grill’d, with further innovation and growth on the horizon.
