Frontline Recruitment Group as recorded impressive growth in 2021, with revenue up by 60% year on year and the Group is forecasting a further 30% in growth during 2022.
On the back of this success, Frontline Recruitment Group has relaunched the 26-year old business, with a vibrant new brand, in collaboration with a working a group of six franchisees and through a series of engagement studies and research amongst its network.
This transformation comes 14 months following the acquisition of the business by US stalwart Express Employment Professionals.
Melissa Moseley, General Manager of Frontline Recruitment Group comments: “This rebranding is part of the Group’s overall growth strategy as we look to grow our franchise network over the next 18 months.
“The timing of our rebrand is designed to help our franchisees take advantage of the unprecedented demand for recruitment services across Australia and New Zealand. The war on talent is a result of candidate shortages and almost full employment, resulting in our existing agency owners experiencing strong growth.
“Our new branding better reflects our people-first approach to recruitment. As a franchise organisation, Frontline’s recruitment services are delivered by independent agency owners who value relationships and building long-term careers.
“It’s the ideal time to start your own recruitment agency with significant demand for recruitment services to meet the growing need for talent as we come out of the Covid pandemic.
“In February and March alone, we will open three new agencies, Frontline Health WA, Frontline Health Wellington New Zealand and Frontline Retail South Island New Zealand.”
Pia O’Neil, Agency Owner, Frontline Hospitality Queensland, South Australia & Northern Territory. “I started my career as a part time receptionist for a Franchisee at the age of 21. I was in the midst of doing a HR degree and a Recruitment and Selection company was a good fit me. I moved to a Junior Consultants role and eventually was offered the opportunity to manage an agency and then another so duel agencies, and then to purchase one and then another and then another. The opportunities for those with talent and tenacity are limitless and I have been fortunate to have found my calling.
“I would never have dreamed I would be an award-winning multi-Franchisee Owner. Frontline Recruitment Group is an intimate group of owners who share the same values and vision as I, and I can honestly say the support I have had whilst growing and developing has been immaculate. Being a business owner certainly has its challenges, but having a network around you and a wonderful head office has certainly made it simpler.
“I would absolutely recommend a journey with FLRG - it’s changed my world, given me opportunity and financial security and I am very grateful.”
In 2020, Express Employment Professionals - a global leader in recruitment - acquired Frontline and brought with it huge potential for growth and expansion. With 825 franchise locations worldwide, employing over 552,000 people across the US, Canada and South Africa, Frontline has strong parent backing enabling it to fast-track its expansion across Australia and New Zealand.
For further information, please visithttps://www.frontlinerecruitmentgroup.com/ or email [email protected]
