The American owner of a Mexican restaurant on Auckland’s city fringe asked me to help him franchise his business. This was nearly 20 years ago. But the business didn’t last. It turned out that Kiwis just weren’t ready for Mexican food.
Then everything changed. The American was ahead of his time because about ten years ago, a plethora of Mexican franchises started popping up all over the country. All over the world, in fact.
Food fads come and go
Robin La Pere is a franchise consultant with more than 20 years’ experience as a franchise manager, CEO and owner as well as a consultant, coach and speaker on franchising. Based in Auckland, New Zealand, he works with clients throughout Australasia and internationally. He is a specialist in business model development, strategic planning, process improvement, innovation and franchise recruitment marketing.
