Since launching in Australia in 2021, Club Pilates Australia has grown from a single studio into 30+ open locations, with 100+ territories sold nationwide. As part of the largest Pilates brand in the world, this growth stands out in a highly competitive fitness category that has experienced rapid expansion across Australia in recent years.
Club Pilates opened its first studio in Sippy Downs, Queensland. From there, momentum quickly built. In December 2025, the brand reached a major milestone with the opening of its 30th studio, celebrating the launch of Lane Cove and Five Dock in New South Wales on the same weekend.
This rapid national growth is underpinned by global scale. Worldwide, Club Pilates operates 1,300+ open studios with 1,900+ territories sold, spanning North America, Japan, Europe, South East Asia, and beyond. Ranked on Entrepreneur Magazine’s Franchise 500 list for ten consecutive years and featured multiple times on Inc. Magazine’s Inc. 5000, Club Pilates continues to lead the Pilates category globally.
So how does a team of fewer than 10 people, based in Perth, Western Australia, help scale the Club Pilates brand in Australia to this size in such a short space of time?
The answer lies in proven systems, strong franchise relationships, and a lifestyle-led brand that resonates deeply with the Australian market.
At its core, Club Pilates has struck a chord with Australians, particularly women seeking more than a traditional workout. In a market increasingly focused on longevity, wellbeing, and connection, the brand has positioned itself around a simple but powerful idea: move better, live better, and belong.
What began as reformer-based Pilates, deeply rooted in Joseph Pilates’ Contrology Methodology, has evolved into a true lifestyle brand, centred on sustainable movement, holistic health, and genuine community connection. Club Pilates offers nine distinct class types, with multiple levels designed to support every-body, from beginners to advanced movers, ensuring the experience is inclusive, progressive, and adaptable.
Beyond the reformer, studios utilise a range of equipment including TRX, Wunda Chairs, springboards, mats, and additional apparatus. What truly sets Club Pilates apart, however, is its structured level system and the active role instructors play in guiding members through it. With expert coaching and clear progression pathways, members are supported to build strength, improve mobility, and continually challenge their bodies over time—reinforcing Club Pilates’ commitment to functional, long-term fitness rather than short-term trends.
For members, the studio is just the starting point. Across the country, Club Pilates studios actively partner with local health, wellness, beauty, and hospitality brands, as well as charities and social groups, extending the experience beyond the studio walls and into the wider community.
From wellness collaborations and member events to charity fundraisers, social walks, and local activations, these partnerships create added value, offering more opportunities for members to connect, support local businesses, and feel part of something bigger than a single class. This community-first approach strengthens member loyalty while positioning each studio as a meaningful hub within its neighbourhood.
This philosophy is embedded into how Club Pilates shows up in-market and how franchisees are educated and supported, empowering them to build studios that foster long-term relationships, not just attendance.
Why Franchisees Choose Club Pilates
Franchisees benefit from comprehensive, end-to-end support through the Boutique Fitness Studios network, with expert guidance across real estate, construction, recruitment strategy, membership sales, and marketing. Clear systems, frameworks, and ongoing advice empower owners to lead their own hiring processes, build strong teams, foster engaged communities, and grow sustainable businesses.
“Being a new franchise owner has been an amazing experience. The support from Head Office is next level, you never feel alone, and there’s always someone to help, no matter the question.”
— Jen, Club Pilates Braeside
For established owners, the strength of the global brand combined with local execution continues to drive success.
“Owning a Club Pilates franchise has been a game changer for building brand awareness and trust. The global playbook allows you to cut through the noise and grow quickly.”
— Nichola, Club Pilates Sippy Downs
With a strong national footprint, a lifestyle-led approach, and a deeply connected franchise network, Club Pilates Australia is well positioned for its next phase of growth.
And if the past five years are anything to go by, this movement is only just getting started!
