In Australia’s fast-evolving quick-service restaurant (QSR) landscape, innovation is essential for survival and growth. Craveable Brands, the company behind household names such as Red Rooster, Oporto, Chargrill Charlie’s, and Chicken Treat, is redefining how they serve fast, quality food in a digitally driven world.
As one of the country’s leading QSR franchisors, Craveable Brands has adopted a future-focused mindset, integrating smart technology, customer-centric systems, and operational efficiencies across its network. From app-based ordering and AI-powered operations to data-led loyalty programs and sustainable delivery models, the group is transforming Australia’s chicken dining experience.
Discover how Craveable Brands empowers its franchise network, elevates customer experiences, and drives long-term growth while preserving the unique identities of its much-loved chicken brands.
Reimagining Fast Food Through Technology
Craveable Brands views technology as an integrated tool that enhances every stage of the customer journey and franchise operations. Each brand benefits from this holistic approach to digital transformation.
Mobile apps launched across Red Rooster, Oporto, and Chargrill Charlie’s enable customers to order ahead, collect loyalty points, receive personalised promotions, and track meals in real time. These apps provide a seamless and convenient experience while giving the business valuable insights to ensure they are meeting customers’ needs.
These insights extend beyond transactions, influencing product development, marketing campaigns, and customer retention strategies. The apps also give franchise partners a competitive edge by boosting brand loyalty and repeat business.
Technology Behind the Counter Empowering Franchise Partners
Beyond customer-facing technology, Craveable Brands invests in digital systems that streamline franchisee operations, making them more efficient and profitable.
Workforce management platforms help franchisees take charge of hiring, onboarding, rostering, and paying their team, but also forecast demand and optimise staffing. This means franchisees can proactively manage labour, ensuring that they have the right people, with the right skills, in the right place at the right time. Being prepared for peaks in the day and having the capacity to deliver brilliant customer experiences is key.
Inventory and procurement are managed through centralised digital systems that track stock in real time, set automated reorder points, and reduce waste. Integrated with modern POS systems and aggregator tools, these platforms provide end-to-end visibility, ensuring accurate demand forecasting and simplifying supply chain functions across the network.
At the heart of the company's success is a strong emphasis on training and development. Its approach has evolved to meet the needs of today’s workforce, blending mobile-enabled learning with in-restaurant coaching and online workshops. From day one, both new and existing team members are offered engaging, flexible learning pathways that support onboarding, skill development, and long-term career growth—accessible anytime, anywhere.
This modern, blended learning model has proven effective in reducing turnover and maintaining consistent, high-quality service in a fast-paced, high-churn industry. Whether through structured in-restaurant coaching, bite-sized mobile learning modules, or expert-led online workshops, the company remains committed to building confident, capable teams equipped for long-term success.
Data-Driven Decisions Across the Network
Data is a critical enabler of success at Craveable Brands. Centralised dashboards provide insights on sales performance, customer sentiment, product mix, and labour efficiency. Accessible to Craveable Brands Head Office corporate teams, these dashboards foster accountability and continuous improvement.
At the brand level, aggregated data guides customer behaviour analysis, testing of new offers, and market predictions. For example, optimising loyalty programs based on engagement metrics has led to increased reward redemptions and greater app usage. There's also a growing focus on leveraging data from these programs to guide new product decisions through targeted market testing.
Sustainability and the Future of QSR
Craveable Brands is committed to sustainability across its operations, embracing solar energy trials, eco-friendly packaging, committing to reconciliation and building partnerships aimed at reducing delivery emissions through electric vehicle fleets. Reducing all waste (from food to e-waste) is a key focus including reducing packaging, introducing all sustainable / recyclable packaging, phasing out single use plastics and adopting sustainable building practices.
Technology supports sustainability efforts, reducing food waste and optimising kitchen energy use. As consumer expectations around environmental impact grow, these initiatives benefit both the planet and the business.
Their brands rely on strong relationships with numerous suppliers. Their ESG commitments ensure that sourcing, purchasing, and distribution practices are governed by strict ethical standards. Craveable Brands will only conduct business with companies that can be relied upon to uphold the highest standards of food safety and traceability and are dedicated to ensuring that everyone within their supply chain and operations is treated with equality and dignity, supported by their Human Trafficking and Modern Slavery Agreement and their association with SEDEX to monitor ethical practices. They are also committed to ensuring that all suppliers of animal-derived protein meet at least the minimum standards of animal welfare.
Modernising In-Store and Drive-Thru Experiences
In-store and drive-thru channels remain essential touchpoints for QSR customers. Craveable Brands is modernising these environments across Red Rooster, Oporto, Chicken Treat, and Chargrill Charlie’s.
The group is exploring ordering system technology advancements at select drive-thru locations, designed to streamline ordering, reduce wait times, and improve accuracy. Smart digital menu boards are becoming increasingly popular, dynamically updating menus based on triggers such as time, promotions, and popularity of items - enhancing customer experience and upselling.
Inside stores, self-service kiosks reduce queues and increase average order values with smart add-on recommendations, freeing staff to focus on food quality and service. These technologies are operational at selected high-traffic Red Rooster, Oporto and Chicken Treat stores, delivering measurable improvements, marking the next step in Craveable Brands’ digital transformation.
Franchisee Support: A True Partnership
Craveable Brands supports franchisees with hands-on guidance, practical training, and innovative technology.
- A dedicated Business Consultant is on-site during the first 7 days of trading to guide operations and help confidently adopt new systems.
- Tailored training, places crew and managers in high-performing nearby stores before opening, with Craveable Brands managing logistics and franchisees covering costs.
- Neighbouring franchisees often support launch shifts, sharing experience and fostering community.
- Franchisees also access a digital support portal with training resources, marketing tools, real-time data, and ongoing technical assistance, plus local marketing support and national campaigns.
By combining innovation with practical support, Craveable Brands empowers franchisees to succeed from day one.
Preserving Brand Identity Through Innovation
Despite rapid modernisation, Craveable Brands ensures the unique identity and legacy of each brand is preserved.
Red Rooster
Red Rooster is a beloved Australian icon satisfying chicken cravings through roast chicken, fried chicken, burgers and more. With a focus on family, nostalgia and quality - Reds’ has rejuvenated its brand through updated store designs, expanded delivery and health-conscious menu options.
Oporto
Oporto retains its bold, flame-grilled Portuguese street food heritage, using digital loyalty programs and social campaigns to deepen customer engagement.
Chicken Treat
Chicken Treat, a Western Australian favourite since 1976, blends modernisation with humour and local charm, revitalising its presence with fresh digital campaigns and product launches.
Chargrill Charlie's
Chargrill Charlie’s, the group’s premium offering, prioritises quality, freshness, and community, expanding metropolitan presence while streamlining operations without losing its hands-on appeal.
Setting the Standard in Australian Chicken QSR
Craveable Brands demonstrates how innovation, data, and franchise support can transform established QSR businesses. Across its portfolio, it is enhancing customer experiences, modernising operations, and preparing for a sustainable, digitally enabled future.
Whether through Red Rooster’s classic roast, Oporto’s flame-grilled flavours, Chicken Treat’s fried favourites, or Chargrill Charlie’s premium fast-casual experience, Craveable Brands is united in its mission: delivering great food, fast—leading the industry into the next chapter of Australian QSR.
