Complementing the float therapy experience are the City Cave infrared saunas. In a traditional sauna, users are sitting in a hot room of 80-105°C, whereas an infrared sauna heats the body directly in a 38-52°C heat.The gentle infrared heat raises the body’s core temperature and stimulates the metabolism, lymphatic system, immune and cardiovascular systems.
The City Cave infrared saunas generate a deeper sweat to push out more toxins from the body. This process promotes healing on all levels including pain relief, increased circulation, skin purification and muscle relaxation. Additionally, customers can burn up to 600 calories in a 45 min session. Not to mention also being able to plug into the surround system to listen to music or a podcast, watch a film, read a book or just quietly relax.
Founded in 2016 by Jeremy Hassel and Tim Butters - the pair’s first experience of float tank therapy involved the two of them BYO’ing towels, sitting on plastic garden chairs and drinking out of old mugs. Having loved the float tank experience itself, the pair wanted to create an elevated experience from beginning to end. “All of our services are targeted towards lowering the customers’ sensory input, but beyond that, from the moment the customer steps through the door, we’re working to relax the mind prior to the treatment itself.
“Our Recovery Space will often see guests sit there for an hour post-treatment just relaxing. “Even down to the filter rooms and filtration systems - we actually built these behind the float pools themselves, meaning we’re able to work on these without the customers seeing, their experience isn’t impacted.
“A big focus from our end is not relying on the therapies themselves, but more so, the overall experience the customer can expect at one of our locations.
“City Cave is an everyday person brand, we have a very broad scope of clientele, not just being limited to those looking for after-sports recovery, for example. “A few years back we would have a couple of hundred people coming in per week, and now we have thousands of people per day entering into the City Cave brand,” said Tim Butter Already operating five City Cave franchises, Damian Copplechia, will open two of the four Victorian locations - Ivanhoe & West Melbourne.
“We are really excited to be launching into Melbourne with Damian, he is an incredibly strong franchisee and really understands the business, it’s a great partnership,” said Tim Butters.
"We have a strong emphasis on the customer experience and ensuring the customer is well looked after. We love nothing more than when a customer loves the experience, and to receive great feedback following a treatment is wonderful,” said Damian Copplechia Victorian customers can look forward to the benefit of enjoying float therapy, infrared sauna and massage services at each single City Cave location - a complete haven for relaxation. City Cave Victorian locations will open from November:
● Braybrook - 330 Ballarat Road, Baybrook
● Ivanhoe - 19 Bell Street, Ivanhoe
● West Melbourne - 185 Rosslyn Street, West Melbourne
● Carnegie - 360 Neerim Road, Carnegie
For more information and locations visit: citycave.com.
