Steven Clare is the founder of MyAFSA.com.au (he calls himself the Chief Executive Innovator - CEI for short) and is currently offering places for Executive Members – EM’s (there are only 6 for each state/region in Aus and NZ), to be part of a groundbreaking digital platform designed to support, connect, and elevate the franchising industry across Australia and New Zealand, known as the ‘You Tube’ of franchising! With a clear vision and a practical, inclusive approach, Steven and the current EM’s (Jamie Buttigieg and Ozbay Djemal) are positioning MyAFSA.com.au as a central hub for learning, collaboration, sales and sustainable growth within one of the region’s most dynamic business sectors.
Franchising plays a critical role in the Australian and New Zealand economies, supporting thousands of businesses, employees, and communities. Yet the industry remains somewhat fragmented, with information, support, and opportunities often spread across disconnected networks. Steven identified this gap and set out to create a solution that would bring the industry together under one accessible, modern platform. The result is MyAFSA.com.au, a membership based online hub built to help the franchising sector learn, grow, succeed.
MyAFSA.com.au is scheduled to launch with a soft opening in early 2026, followed by a full public launch in June 2026 at the organisation’s major industry event, expected to be held at Cabravale Club Resort – an exciting venue. This milestone will mark the formal arrival of a platform that has been designed with long term impact in mind. Unlike traditional industry bodies or closed networks, MyAFSA.com.au is structured to be inclusive and practical, enabling anyone with an interest in franchising to participate. This includes franchisors, franchisees, suppliers, advisors, and those exploring franchising as a future pathway.
At the heart of MyAFSA’s model is its commitment to education and shared growth and sales. The platform provides access to industry insights, resources, and connections that empower members to make better decisions and build stronger businesses. Steven’s philosophy is that a well-informed industry is a more resilient and successful one. By lowering barriers to participation and encouraging collaboration, MyAFSA.com.au aims to raise standards across the entire franchising ecosystem.
Events play a role in this vision. MyAFSA.com.au will host two events each year (with one major one in the middle of the year), creating opportunities for face-to-face engagement, learning, and relationship building. These events are designed not only as networking opportunities, but as practical forums where real challenges are discussed and real solutions are shared. The hard launch of MyAFSA.com.au in June 2026 will take place at one of these flagship events, underscoring the platform’s commitment to community and connection.
Beyond education and events, Steven Clare has embedded a strong social and industry support focus into the MyAFSA.com.au framework. A key initiative is the MyAFSA.com.au Business Assistance Award, currently valued at two thousand dollars – with the aspiration to grow it to $10k with member participation enabling this. This award is designed to provide practical financial support to businesses within the franchising sector that need assistance to move forward, innovate, or overcome challenges. Again, Steven has set an ambitious goal to grow this award to ten thousand dollars, reinforcing his belief that meaningful support can have a tangible impact on business success. This growth will be driven through partnerships, community involvement, and industry support.
Steven’s leadership style is grounded in collaboration rather than competition. He sees MyAFSA.com.au not as a replacement for existing industry organisations, but as a complementary training and sales platform that brings people together and amplifies value for all participants. By creating a space where knowledge is shared openly and success is collective, MyAFSA.com.au is designed to strengthen the entire franchising landscape.
As the launch of MyAFSA.com.au approaches, Steven Clare remains focused on execution, engagement, and long-term sustainability. His work reflects a broader commitment to helping the franchising industry adapt, evolve, and thrive in an increasingly complex business environment. With its inclusive membership model, strong educational, sales focus, and commitment to tangible support through initiatives like the Business Assistance Award, MyAFSA.com.au represents a new chapter for franchising in Australia and New Zealand.
For Steven Clare, the goal is clear. By helping the industry learn, grow, and succeed together, MyAFSA.com.au is not just building a platform, but shaping a stronger future for franchising across the region.
To learn more contanct Steven Clare, email: [email protected]
