Aimed at unifying its message across international markets and reinforcing its unique fitness proposition.
Titled "More Than Pilates", the campaign positions STRONG as a full-spectrum fitness solution that blends Pilates with cardio and strength training, an offering that’s resonating with a growing number of consumers and prospective franchisees alike. With Pilates named the leading fitness genre in the world, STRONG's multi-modality offering takes this to the next level.
With more than 150 studios planned for the U.S. and expansion underway across 14 countries, STRONG is sharpening its focus on strategic growth by driving brand awareness and supporting its global franchise community through strategic marketing, innovation, and member experience. Its latest campaign underscores a key message: the brand isn’t simply evolving Pilates, it’s redefining the fitness category entirely.
Co-founder of STRONG Pilates, Michael Ramsey said: “Since launching STRONG in 2019, we have created a unique format which has not only transformed traditional Pilates, but expanded on its benefits to redefine what it means to feel strong. As we roll out the first of our U.S. studios, now is the time to highlight our world-first offering and position an Australian brand at the forefront of the global fitness industry.”
The campaign is backed by insights from a recent global member survey, which found 84% of members believe STRONG delivers all their fitness needs in one format, with the majority training at least four times a week. Much of that is attributed to STRONG’s unique programming and exclusive equipment - the Rowformer and Bikeformer - a reformer bed with a rower or bike attached for a low impact, high intensity workout.
Franchisees are being supported through a coordinated rollout that includes social media assets and in-studio activations designed to boost local engagement and drive membership growth. As STRONG accelerates its international expansion, the campaign reinforces its long-term commitment to innovation, brand cohesion, and franchise success.
STRONG’s #MoreThanPilates campaign is now live. Follow @strong on Instagram or on YouTube @Strong_Pilates.
