Accor has surpassed 150 franchise hotels across Australia and New Zealand, reinforcing its position as the largest and fastest growing hotel franchise network in the Pacific region.
The milestone coincides with the annual Accor Pacific Franchise Conference taking place in Sydney this week, bringing together more than 270 franchise partners, hotel owners, industry leaders and Accor executives to discuss operational performance, market trends and the continued evolution of franchising across the region.
Over the past decade, Accor’s Pacific franchise network has experienced significant expansion, particularly across regional and suburban markets
Accor’s Chief Franchise Officer for its Premium, Midscale, and Economy division, Leire Leoz, said the Pacific region has emerged as a strong growth market for franchising.
“Franchising is playing an increasingly important role in Accor’s global growth strategy, and the Pacific region is a strong example of that momentum in action. We continue to see strong interest from hotel owners seeking flexible operating models that allow them to retain the individuality of their assets while benefiting from the strength, scale and support of a global hospitality leader,” said Ms Leoz.
Accor’s Chief Operating Officer in the Pacific region, Adrian Williams, said strong owner partnerships continue to underpin the growth of the franchise network.
“Our franchise network today represents a highly collaborative, performance-driven ecosystem built around owner success. We continue to see strong demand from hotel owners who want access to Accor’s powerful loyalty, sales and distribution platforms, while retaining the flexibility to run their hotels in a way that reflects their local character and identity. Importantly, many of our existing franchise partners continue to grow with us, with around half now owning multiple hotels within the network.
