In 2025, Snap Fitness proved that rapid, well-supported growth is not just possible, it is repeatable. Opening 28 clubs in a single year takes more than ambition, it takes a strong business model supported by experience, systems, and a team that knows what works. The network also signed 54 new franchise agreements in 2025, some of which are existing Snap Fitness franchisees expanding into multi-site ownership, which is a strong endorsement of the brand’s success.
At the heart of Snap Fitness’ growth is a business model designed to balance structure with flexibility. It combines scalable operational systems with local adaptability, allowing each club to meet the unique needs of its community while delivering consistent results. The new clubs opening in 2025 spanned across five different states, in both metro and regional areas, and each location was designed to meet local needs while following a proven operational framework. Flexibility is key. If a community wants a Pilates studio, a sauna, or an outdoor training area, the support team works seamlessly with franchisees to bring the vision to life, ensuring every location reflects its community while remaining aligned with the brand’s standards.
This approach is translating into real results. New clubs are reaching over 1,000 members on average within six months, giving franchisees a strong start and a clear path to success.
Case Study:Plainland
Take one of Snap Fitness’ newest clubs in Plainland QLD, which opened on 19th June 2024. Franchisee Jason recalls the early days of getting the club off the ground. “Starting a new business can feel overwhelming, but everything just clicked with Snap Fitness,” Jason says. “The systems are straightforward, and I could lean on the team when I needed guidance, but I also had the freedom to shape the club for our community. From the layout to the classes we offer, it feels like the club really reflects what our members want.” Before even opening, the club had already joined 861 members, and within six months, Plainland had welcomed over 1900 members, showing how combining a clear framework with local flexibility can turn a new club into a thriving fitness hub.
Experience That Inspires Confidence
Snap Fitness’ rapid growth is powered not just by a highly experienced support team, but by the trust franchisees have in that team, creating a partnership that makes opening and running a successful club feel achievable. As an example, in the property team alone, Gabe Condello and Ben Bowen have supported the opening of over 180 clubs together across Australia, bringing unmatched expertise in site selection and local market knowledge. APAC CEO Chris Caldwell has more than 25 years of franchise experience and is leading the brand from strength to strength, while National Operations Manager Sam Wiltshire brings over 10 years of experience with Snap Fitness, from club manager to head office.
With this depth of experience behind every system and process, each new club benefits from lessons learned from hundreds of successful openings, giving franchisees confidence and a clear path to strong performance. From site selection and club layout to staffing, marketing, and member engagement, the brand has tackled these challenges countless times, allowing Snap Fitness to expand rapidly without compromising quality.
Chris Caldwell, CEO of Lift Brands Asia Pacific, reflects on what makes this growth possible. “Our franchisees have confidence in the Snap Fitness model and the team behind it. That trust allows them to step into new clubs with certainty and focus on building strong, successful businesses.”
Looking Forward
Looking ahead, Snap Fitness is entering 2026 with strong momentum and a clear focus on helping franchisees succeed. They plan to celebrate their 350th ANZ location in March 2026, continuing steady growth while helping more owners expand into new territories, and helping more current owners step into multi-site ownership.
The growth of Snap Fitness and the success of its clubs shows what a business model shaped by decades of experience can achieve. In 2026, franchisees are stepping into a system refined by hundreds of openings, backed by a team that knows what works and how to make it succeed locally. It is this alignment of a model honed by experience, operational systems, and expert support that inspires trust and allows owners to focus on their members and communities with confidence.
Want to learn more about what it takes to own your own Snap Fitness gym? Download the franchise info pack at www.snapfitness.com/au/franchise.
