Pinocchio’s Next Chapter


For more than 43 years, Melbourne dining institution Pinocchio has delighted customers with its rustic Italian fare, family-friendly surrounds and inviting Italian hospitality.

With locations in Toorak and Hampton, the last four decades have seen the business grow in popularity and evolve with the times thanks to astute decision-making by owners Bayside Hospitality Group (BHG).

Today marks a significant milestone in Pinocchio’s story with the announcement that BHG will be franchising new restaurants to meet demand moving forward.

Owner John Gdanski explains “after numerous approaches from within the food industry, we’ve decided to expand the brand further, and believe that franchising is the best way to grow whilst ensuring the Pinocchio quality our customers have come to enjoy, remains unchanged”.

The decision marks a huge opportunity not only for BHG, but also for anyone interested in entering the hospitality industry with an established and endeared Melbourne brand.

Through Wollermann Business Brokers, BHG have released Franchise Information outlining the franchise opportunity as well as their ideal candidates – “enthusiastic, energetic people with a passion for hospitality” but who need not have past hospitality experience.

Franchisees can expect a fully operational ‘turn-key’ business, complete with restaurant design fit-out, equipment, hospitality management training, menu design, access to central buying and a carefully selected restaurant location.

There’s also practical support including a centralised food production facility, operating systems, rostering schedules, bulk buying discounts, and bookkeeping services if required. “Every aspect of the franchise relationship has been thought through to ensure the franchisee is fully supported and given genuine opportunities to maximise the potential of their business” says Colin Crawford of Wollermann Business Brokers.

Successful franchisees are expected to employ all necessary staff, oversee business operations as well as all aspects of patron service and the customer dining experience.

Those interested to learn more about this unique opportunity can view the Pinocchio Franchise Information at, or contact Colin Crawford on (03) 9888 6488 for further details.