Australian franchise business, Muffin Break, has taken out the Roy Morgan 2020 Coffee Shop of the Year award. This prestigious annual award celebrates the very best in customer service. Being named the winner is an exciting achievement for Muffin Break and recognises the exceptional service provided by the dedicated franchise partners of the brand.




Customer service is a major focus of the training provided to every Muffin Break team member. With nationally accredited training programs delivered in a range of formats, it ensures that each store is consistently delivering excellence.

Throughout 2020, the brand and its franchise partners have constantly pivoted to adapt to the ever-changing climate and new customer shopping and purchasing habits.

“We are delighted to be recognised for our excellence in customer service. Our customers have always been our first priority, and this has been especially important in regards to their safety over the past year. We are proud to be recognised by our customers for this award,” said general manager Natalie Brennan.

Muffin Break has been recognised with numerous other awards over their 32-year history, including winning the Silver Stevie Award and being named fifth most innovative company by The Australian Financial Review for their innovation in training techniques as well as winning the Gold Asia-Pacific Stevie Award for Innovation in Sustainability.



Australia’s largest survey company, Roy Morgan, has over 75 years’ experience in collecting objective, independent information on consumers.