Hog’s Australia’s Steakhouse launches new generation of restaurant in Brisbane
Hog’s Australia’s Steakhouse has launched its new generation of restaurant, Hog’s Express, in the heart of Brisbane’s CBD in the Myer Centre.
After 28 years of trade with full-service restaurants, CEO Ross Worth said the time was right to introduce a quick service model that allows customers to grab Hog’s favourites on the go.
“We know that consumers are increasingly busy and looking for quick, accessible and inexpensive food options so we’re incredibly excited about the future of this model, and the versatility it affords us to pop up anywhere from shopping centres and petrol stations, to airports and cinemas,” said Worth.
The Hog’s Express model has attracted huge interest from potential franchisees, so it’s expected that this new generation of store could soon surpass the standard restaurant model that Hog’s is renowned for, as well as see an exponential increase in the current 8 million guests Hog’s serves across 80 restaurants each year.
“There are a massive number of opportunities in this space and we have a world-class offering, so the Express model could easily overtake our restaurant portfolio in numbers,” says Worth.
“We invested heavily in research and development to ensure we were delivering a premier product, from the store design and atmosphere, to the menu which incorporates both old favourites and new flavours, down to the technology we’re utilising.”
The Express menu signals a clear departure from the traditional restaurant fare with a series of truly unique options. The burger selection includes Mac & Cheese, Pork Belly, Southern Chicken, Calamari & Whiting, Tex-Mex and Crispy Vegetarian. Loyal Hog’s Squad members will be rewarded with 15% off burgers at all Express locations.
Also on the menu is a selection of sliders on Pretzel Rolls, ribs and wings, Hog’s favourites such as curly fries and onion rings, as well as salads and a special menu for kids.
Hog’s Express takes advantage of the latest technology by way of a fully interactive customer ordering system via iPad, as well as offering power and charging devices storewide for customers who choose to dine in.
The first Hog’s Express store is in the capable hands of General Manager, Geoff Hargreaves, who has a wealth of experience across all areas of the business having previously worked as National Development Manager for Hog’s from 2004-2005 and as a Hog’s franchise owner / manager from 2005-2011.
Worth said Hargreaves will be responsible for driving the new Express concept, along with experienced Hog’s franchisee, and pioneer of the Hog’s Food Truck concept in WA, Glenn Sell.
Worth said that Hargreaves and Sell have a goal of opening 10 Hog’s Express locations in the next 12-18 months and will have the full support of Hog’s head office team.
Hog’s Express is located at Level E (Food Court), The Myer Centre.
Head over to the website to check out the menu and more – www.hogsexpress.com.au