Australia’s Baskin-Robbins growth gaining international spotlight
Baskin-Robbins Australia’s expansion plans have captured the attention of global executives, resulting in a visit from the chairman and chief executives from Dunkin’ Brands and the Galadari Brothers this October.
The two companies have a keen interest in the success of the local ice cream chain, having united in 2013 to form Palm Oasis Ventures, which is the Master Franchisor for Baskin-Robbins Australia.
Global Chairman and CEO of Dunkin’ Brands, Nigel Travis will be visiting Brisbane with Galadari Brothers’ CEO, Khaled Soliman. Both will be meeting with the local team and will attend the official opening of the first company-owned Baskin-Robbins store in Manly, Queensland on Tuesday, 7 October.
Baskin-Robbins’ Australian General Manager, David Jordan has welcomed the opportunity to present the results of the local growth plans and recently refined strategy for the business.
“Earlier this year we went through the process of redefining our business strategy to ensure we could deliver on our growth plans. This process is now complete and with the backing of Palm Oasis Ventures, as well as our strong network of existing Franchise Partners, the Australian Baskin-Robbins business is in a fantastic position,” said Jordan.
“Palm Oasis Ventures has committed to investing in the Australian market and we plan on opening new corporate stores in regions we previously have had little presence to bring our 31 flavours of ice cream across the country,” he said.
“As we approach summer the demand for quality ice cream rises like mercury and it’s good to be able to cater to this with our new stores. The timing of the visit, which coincides the opening of one of our first corporate stores, is the perfect opportunity for us to show the global shareholders how we’re delivering on our growth plans.”
In July, Baskin-Robbins announced plans to extend its existing network of ice cream parlours across the country over the coming year. Since the announcement, Baskin-Robbins has opened three stores and another eight are set to open in the next two months, which sees the brand well on track to achieving this goal.
Currently, over 18,500 ice cream scoops are sold every day from 80 Baskin-Robbins stores across the country and this is only set to increase as store numbers grow.